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Lake Erie, November 2020
As a Croat, seeing a meme about my country for the first time ever on Tumblr is an experience
So I saw a click bate add on this garbage website but it was so interesting I had to google it in a new tab. The “Man who baried 42 busses to make an underground fallout shelter is real. AND REALLY COOL.
He’s a computer programmer who lives in Canada and he has a pretty long list of prestigious accomplishments.
Above is his web page and a bunch of content about his interests and the “notorious” bus project. Very cool.
okay i just had a bad epiphany but corporate interest’s influence on the internet is going to become so much stronger now that generations that are internet naturalized have grown up and starting working as “social media consultants”. advertising is going to become so much more subtle, manipulate your behavior to a greater extent, and completely pervade every aspect of our lives the more we rely on the internet for everything from entertainment to social validation.
what im saying is its scary that corporate twitter accounts are getting good at twitter. to have the same avenue a human would to express themself. its like, an extreme anthromorphism of a brand, and that brand representing a corporate interest, and successfully passing itself off as a sentient entity on twitter, thats really weird to me.
like this is so fucked up. it doesnt immediately read as an advertisement, conceptually it executes the levels of irony and deconstruction that usually make for successful memes in this genre or whatever. its almost subverting itself, but ultimately it still succeeds as an advertisement. it makes me sick. for every misfire of corporations trying to relate (pepsi protest commercial), theres another company getting better at it
okay but like my thing about this is… who is actually eating at these places because shit like this? yeah it’s funny but i never go to wendy’s because a meme, if i go to wendy’s it’s because i want a gross burger and a frosty, same with taco bell and mcdonald’s and wherever the fuck.
i really think that you’re blowing this out of proportion and having very little faith in people’s ability to decide what they want for themselves. it’s just not that deep.
It’s not about the effectiveness of the ads in question, but their complete omnipresence in every aspect and moment of life, and how bizarre and sophisticated the mechanations of advertising have become. If people don’t call attention to these things, they become normal.
The effectiveness of marketing isnt one-to-one, like, “ad says burger is good, I think burger is good, I eat burger.” That was 50 years ago. Y'all, since then these multi-million dollar corporations have been hiring psychologists and sociologists and anthropologists to study how best to get under consumer skin and theyve figured out it’s not about making you WANT a burger,
It’s about creating a Brand Identity - an anthropomorphized personality that your brain fits into an established schema (system of thought) so it’s easier to just drop into the background of your everyday life. It’s not about making you want a burger, it’s about making it so, when you DO want a burger, the first place you think of is Wendy’s, because their ads have made you think about them five time already that day. And most importantly, it’s about making sure you dont realize how often they make you think about them, so you don’t resent how pervasive they’ve become. They do that by tricking your brain into thinking of them as just another human-like personality. Your Funny Meme Friend Wendy’s. Wine Aunt World Market. Woke Jock Nike. Even your Endearingly Unhip Uncle Geico.
(hey also if you want dozens of terrifying examples of what I mean, just type ‘brand identity schema’ into Google like I just did and take a gander at all those scholarly articles discussing how best to acquire consumers, like we’re a fucking commodity)
one time i said i didn’t like the wendys twitter and got called classist for hating retail employees
this shit works. it makes people like Brands. gets under their skin and in to their minds. when i said i didnt like the wendys twitter i personally offended people that viewed wendys as a friend, that viewed the wendys social media manager as a friendly individual that they respected.
the wendys social media manager is not your friend. they don’t even really exist. there’s no one person that writes the tweets for wendys. there’s a team of 20 something year olds that casually observe the latest meme trends and crank out mspaint memes because they know they’ll get retweeted if the memes are relevant.
they trick you in to thinking that Wendys is a hip friendly young person, and they manipulate you in to thinking that disliking marketing is somehow a “problematic” “un-woke” thing to do.
and it works.
install ublock origin. on mobile, block every promoted tweet you see. don’t let them convince you that this shit is normal.
I just wanna say, not only was I extremely correct in my paranoid regarding these posts, but it’s actually gotten way fucking worse already
I’m just going to be blunt about it; America’s depression epidemic is a direct result of the all-encompassing alienation we experience under late stage capitalism, and now private interests are attempting to recuperate the general public’s feelings of hopelessness and despair into marketing material, the spectacle in effect recuperating our despair and making it appear that the powers that be are on our side. That we are being watched over by boardrooms with loving grace, despite the fact that they are part and parcel with the forces of economy that has driven so many people to not see any hope in their lives. By recuperating the public discourse about the root of endemic depression, the status quo is able to trivialize it and sterilize it before before safely incorporating it back into mainstream society. Not only are we unable to strike against our enemy, most of us can’t even see them for what they are, and the rest of us can’t even speak to the truth of what they are capable of.
Pay attention to little bizarre happenings like these, they betray the rest of the iceberg
The GS50 map projection, a projection where scale only varies by 2% or less over the US 50 states.
At least a quarter of the land surface of the Earth will become “considerably” drier even if global warming is kept below the upper international target of two degrees Celsius, according to new research published Monday.
But if the global temperature increase is held to the more ambitious target of 1.5 degrees above pre-industrial levels, a much smaller fraction of the planet’s surface — one-12th — would suffer that fate, researchers say.
The dryness of the Earth’s surface, known as aridity, is a major factor in determining the incidence of natural disasters like drought and wildfires. Increases in aridity, or aridification, in a region tend to lead to the degradation of land and, eventually, desertification.
There are 4 types of drunks. Researchers studying people’s drunk and sober selves found that you fall into 1 of 4 categories when drinking: the Hemingway, who mostly has the same personality whether sober or drunk, the Mary Poppins, who goes from sweet and happy to even more outgoing and loving, the Nutty Professor, who turns from a quiet introvert into an uninhibited attention-lover, or the Mr. Hyde, who suddenly becomes hostile and irresponsible. Source Source 2
